Reading Personalized Direct Mail
For business owners looking to elevate their marketing, match mail is the answer. It’s the ultimate solution to sending out personalized mail efficiently and professionally.
Part of the magic of receiving a letter is the personal touch that comes with it, seeing your name perfectly printed and receiving information tailored to your interests. Without an efficient solution in place, creating personalized direct mail sounds like an impossible challenge for businesses. That’s where match mail comes in. The Excel Printing and Mailing team uses match mail to make personalized direct mail possible and affordable.
What is Match Mail?
Match mail is ideal for when you want to send personalized letters via direct mail using regular addressed envelopes. It involves using automated systems and digital print technology together. Match mail can also be used when you want to personalize more than one sheet going into the envelope.
Match mail offers the most effective and accurate way to make sure that letters and envelopes match; it uses a high-speed camera matching system that shuts down the equipment when a mismatch occurs. If a mismatch happens, the equipment is stopped, and the machine operator identifies the mismatch and ensures that the next personalized letter and envelope are matched. If the envelope or letter of the mismatched mail is damaged, the letter and envelope are reprinted and then introduced back into the match mail campaign.
How Does Match Mail Work with Variable Data Printing?
Match mail uses variable data processing, utilizing a database to personalize each letter and envelope. When using the top-of-the-line variable data printing software, the database can trigger rules that can change the color of your text, import images, or change the content to create a personalized letter. Charts and graphs can also be generated on the fly. This means professional personalized letters and stunning personalized direct mail pieces can be created in bulk.
Why is Personalized Mail So Popular?
Match mail adds a personal touch to your letter. A personalized letter greets the person by name in the salutation and may offer personalized content in the body of the letter. Personalized mail can help engage readers, develop customer relationships, and increase your return on investment:
- Personalized direct mail can increase your response and conversion rates; customers feel valued and connected to your business when they receive personalized mail, so they may be more likely to act on the mailing they receive, whether that means giving your business a call or visiting your store to use a promo code sent with your mailing.
- High-quality personalized direct mail can increase customer loyalty. Even if customers don’t need your product or service immediately, they may keep your personalized direct mail piece to hand and be more likely to contact you the next time they do.
- Pro tip: You can also increase your open rate with a personalized message on the outside of the envelope.
Is Personalized Direct Mail Right for My Business?
If you’re looking to optimize your direct mail campaign for increased engagement and conversion, the likelihood is that personalized direct mail, including personalized letters, is a great solution for you. Here are some great examples of how to make your mailing stand out with personalization, depending on your goals and the data available to you:
- Nonprofit organizations often use their databases to create personalized letters that show the reader what they donated last time and ask for an appropriate amount based on that information.
- Many businesses can use their databases to suggest other products and services based on what their customer purchased previously, to increase sales.
- HVAC companies can use personalized direct mail to remind readers when they had their last annual maintenance check and encourage them to book again.
- Local churches, synagogues, mosques, and other places of worship can use personalized letters or direct mail for outreach.
- Businesses running events can use personalized direct mail to highlight events that would be of the most interest to the reader, based on past events attended.
- Real estate agents can use personalized direct mail to show relevant properties that fit the reader's budget and location requirements.
Start Your Personalized Direct Mail Campaign!
When you decide to launch a personalized direct mail campaign make sure that you team up with a company that has the experience and equipment to get the job done correctly and quickly. Excel Printing and Mailing uses top-of-the-line and state-of-the-art database software, variable data processing software, high-end digital printing technology, and high-speed camera matching systems to ensure your personalized mail pieces are printed to the highest quality and accuracy.
Give our team a call today to discuss your unique business needs and find out if personalized direct mail is right for you, or request a quote to get started.
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