There are three ways to mail flyers to a neighborhood. You can get a mailing list of the neighborhood, print labels, and stamp each flyer in the neighborhood. A second option is to match the neighborhood to the USPS Every Door Direct Mail ®, and a third option is to use a full-service direct mail marketing company.
Local businesses have their feet on the ground, and know exactly what neighborhoods to send flyers or postcards to. This works very well for the following types of businesses/organizations; real estate, lawn care, HVAC/home improvement, restaurants, education, medical/dental, and attorneys who want to target specific areas. Let’s look at how easy it is to mail flyers into a neighborhood with these three options.
Build A Neighborhood Mailing List
The more precise way is to build a neighborhood mailing list. This mapping tool allows you to find and clip out the neighborhood you are looking to mail flyers to. With this neighborhood tool, you will first build the list and then pay for the mailing list. Each address is only a penny. Once you have purchased and downloaded the mailing list, you can use this tool to help you print your labels. Next, have your flyers printed and apply the labels and stamps.
Match The Neighborhood to A Postal Carrier Route
The post office has created a tool called Every Door Direct Mail® that allows small businesses to mail flyers or postcards to every home on a postal carrier route. Zip codes are broken up into postal carrier routes, which you can then match up with your targeted neighborhood. There are some rules that go along with EDDM; One rule is that USPS requires that you mail flyers to an entire carrier route. So, there is a possibility that some of your flyers or postcards may be mailed outside the neighborhood you are marketing to. EDDM® also has size restrictions.
Use A Full-Service Direct Mail Marketing Company
Sometimes it is best to leave it up to the experts, and let a full-service direct mail company print and mail the flyers to the neighborhood for you. Full-service direct mail marketing companies, also known as mail service providers, will build the mailing list for you, or match up the neighborhood to a postal carrier route that you want to mail to. Then, all under one roof, your flyers or postcards are printed, addressed, sorted, postage is applied and shipped to the post office for you. Since Excel Printing and Mailing is a mail service provider, we sort and barcode your flyers, which means you benefit from reduced postage and time in the mail stream. It is easy to request a free quote to mail flyers to a neighborhood.
As you can see, it is easy to mail flyers to a neighborhood whether you are doing it yourself or using a full-service direct mail marketing company. When you are mailing flyers to a neighborhood it is best to have some repetition. If you are only marketing to a small area, it is affordable to mail flyers to the same neighborhood on a regular timeline that works for you.
Request a Quote