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Every Door Direct Mail® (EDDM®)

Reach your target customers at a fraction of the cost with an Every Door Direct Mail® campaign; it’s the most cost-effective way to send postcards. New customers, call today to get 20% off EDDM® printing and mailing!

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What is Every Door Direct Mail®?

Every Door Direct Mail® (often referred to as EDDM®) is a USPS service that allows businesses to send direct mail postcards to specific zip codes or all addresses on a mail carrier's route. That’s right, when you choose EDDM® postcards, there’s no need for a mailing list. The US Postal Service offers Every Door Direct Mail® to make sending local marketing postcards simple.EDDM-Offer

EDDM® is the most cost-effective way to send direct mail postcards. It’s perfect for local businesses and organizations that need to catch the attention of residents in a specific target area. Sending Every Door Direct Mail® postcards is affordable, cost-effective, and easy when you work with our full-service printing and mailing team.

Contact us or call today to find out if EDDM® mailing is right for your business.

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What are the Benefits of Choosing EDDM®?

Every Door Direct Mail® is well-known for being a great solution for small and mid-sized local businesses. Here are just a few reasons why so many customers choose EDDM® postcards.

  • Save Money with EDDM® Postage Rates: Every Door Direct Mail® is the cheapest way to bulk mail postcards. Along with affordable postage rates, EDDM® also saves businesses money by removing the need to purchase a mailing list.
  • EDDM® Postcards are Big and Beautiful: Every Door Direct Mail® postcards tend to be much bigger than the average postcard size, so they stand out in the mailbox. Our design team can help you create a bold, eye-catching look that’s perfectly on-brand. Excel Printing and Mailing also offers UV coating services to make your EDDM® mailers thicker and add a shiny clear coat.
  • See Results, Fast: Every Door Direct Mail® is a great way for local businesses to see results from direct mail. EDDM® printing lets you get the word out about your business quickly; 7-14 business days is a typical turnaround time for our direct mail experts. Just let us know if you need your postcards sooner!
  • It’s Ideal for Local Businesses & Organizations: For HVAC companies, lawn care crews, restaurants, realtors, churches, political organizations, and more, EDDM® is the best way to send direct mail by zip code. Imagine your menu, list of upcoming events, or latest coupons pinned to the fridge of your target customer, as an ongoing reminder of your brand.
  • EDDM® Makes Direct Mail Easy: Choose your targeted zip code or carrier route and let us do the rest!

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How Does EDDM® Work?

We’re EDDM® mailing experts, so we know what it takes to get your campaign processed through the post office correctly. Our goal is to make it easy for you to complete your direct marketing campaign. Here’s the process you can expect when you take advantage of our full suite of EDDM® mailing services:

Step 1: Start by taking a look at our downloadable EDDM® templates.

Step 2: Send us your files or ask our team to design your postcard.

Step 3: Allow us to take care of all EDDM® printing, ensuring the safe zone, trim line, and bleed area all meet USPS requirements.

Step 4: Our team can handle carrier route bundling, permits, and postal paperwork, and will ship your EDDM® mailing directly to your local post office.

Let us help you save time and money on your next EDDM® mailing.

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3 Easy Ways to Get Your Every Door Direct Mail® Project Started Now

Let us help you get started with Every Door Direct Mail®.

 

Go full service and have our graphic designers mock up your EDDM® postcards. Call us today to get started.

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Design your own EDDM® postcards using our templates and send us your files. Our postcard experts are experienced with all design programs.

Download Your Template

Request a free quote and an Every Door Direct Mail® postcard specialist will contact you with marketing ideas that work!

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Why Choose Excel Printing & Mailing?

With over 20 years’ experience in direct mail marketing, there are many reasons why our customers choose us for all their Every Door Direct Mail® printing needs, here are just a few:

Choose full service or à la carte: We offer a full-service solution for printing and mailing, so you can let us handle everything for you, or tell us which tasks you’d like us to take on. Our design and marketing specialists work together to maximize your ROI when you choose to print EDDM® postcards.

Work with a dedicated specialist: When you choose to work with us, you'll have a single point of contact to communicate with while we handle every step of the process, from design and printing to EDDM® mailing services, including carrier route bundling, postal paperwork, and more.

We offer transparent pricing and accurate quotes: You won’t end up paying more for your Every Door Direct Mail® campaign than you expected.

We’re here to ensure you get the most out of your marketing budget; we welcome you to call our team for personalized guidance.

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EDDM® Mailing Requirements

When you choose Every Door Direct Mail® there are a few requirements to bear in mind.

EDDM® Postcard Sizes

EDDM® postcards come in a wide range of sizes, but the most popular sizes are 6.25" x 9, 6" x 11, 6.25" x 11, and 8.5" x 11". Every Door Direct Mail® postage is the same for all the below standard postcard sizes, so you may wish to choose a larger size to get more impact for your money. Give your recipients a reason to keep your postcard on display (and your business at top of mind) by sending discount codes, your restaurant menu, or a list of upcoming events.

4x6

6.25” x 9”
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5.5x8.5

6” x 11”
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6x9

6.25” x 11”
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5.5x11

8.5” x 11”

 

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USPS-Compliant Designs

EDDM® postcard printing can be tricky if you’re new to the process. The USPS requires that all EDDM® postcards include specific safe zones, trim lines, and bleed areas. 

Indicia Requirements

Instead of using specific names and addresses, you’ll need to print the EDDM Retail® indicia onto your postcards, following the indicia guidelines. EDDM® printing is our specialty, so you can trust us to get it right. 

Postcard Bundling

Bundle your EDDM® postcards in sets of 100. Include a facing slip for the USPS with each bundle.

Excel Printing and Mailing can handle all the above EDDM® printing requirements and more.

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Are Every Door Direct Mail Postcards Right for Me?

If you’re looking to tell local customers about your business, EDDM® postcards are the most cost-effective direct mail solution available today. Every Door Direct Mail is the go-to method for local businesses to bulk mail postcards. EDDM® postcard printing is regularly used by the following industries and more:

  • HVAC, plumbing, and electrical businesses
  • Lawn care and household service providers
  • Beauty, hair, and nail salons
  • Retailers
  • Real estate agents
  • Restaurants
  • Dentists
  • Political organizations
  • Community groups and places of worship

Wondering whether sending EDDM® postcards is right for your business? We’ve worked with a wide range of customers across industries and can help you figure out whether Every Door Direct Mail will have the impact you need, and how best to design your postcard to make it stand out. Call us today to speak with an EDDM® printing expert.



Postcard Design Inspiration

View the Gallery

Wondering what our design team could create for you? We welcome you to take a look at our gallery of eye-catching EDDM® postcards.

SEE EDDM EXAMPLES

Download a Template

Once you’re full of inspiration, you can download one of our templates to make designing in-house easy. Send us your design and our EDDM® printing team can handle the rest.

Download Your Template

Every Door Direct Mail® Questions

Questions & Answers

What are your standard Every Door Direct Mail® postcard sizes?

Our standard Every Door Direct Mail® postcards sizes are 6.25x9", 6x11", and 8.5x11". We also offer 11x17" folded to 6x11" or 8.5x11". Custom sizes are also available as long as they fit the EDDM® criteria outlined by the United States Postal Service.

Learn how to select the right sized EDDM® Postcard.

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Do you ship the EDDM® postcards to me or directly to my local post office?

It’s entirely up to you, and how much you’d like our team to be involved. We can either ship your EDDM® postcards to your address for bundling or we can provide a full-service solution to Every Door Direct Mail®, which includes bundling your postcards by carrier route and shipping them directly to your local post office for you.

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Where do I find the carrier routes to deliver my EDDM® postcards?

You can look up EDDM® carrier routes with our map or call us at 1-877-765-6245 and we'll work with you to select the best routes for your campaign.

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Do I have to mail to an entire ZIP Code?

ZIP Codes are broken into carrier routes. You do not have to mail your EDDM® campaign to an entire ZIP Code, just an entire carrier route.

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With Every Door Direct Mail do I have to mail to businesses?

Every Door Direct Mail® allows you to exclude businesses, to ensure you’re only sending your marketing postcards to the appropriate audience.

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What is the difference between Every Door Direct Mail® and Direct Marketing?

Every Door Direct Mail® is a cost-effective program from the United States Postal Service that allows you to send direct marketing postcards to an entire zip code or mail carrier route without purchasing a mailing list. With Every Door Direct Mail®, you’re able to target specific zip codes, neighborhoods, or local areas at a lower postage rate.

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What is the turnaround time for EDDM® mailing services?

A delivery time of 7-14 business days is typical for the EDDM® program.

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When I drop my EDDM® postcards off at the Post Office, how do I pay for the postage?

It depends which of our EDDM® mailing services you choose. If you’d prefer us to ship your printed postcards to you; instead of mailing them for you, we will make sure to include the indicia for Every Door Direct Mail Retail® on your postcard.  We can help with the post office website to produce the paperwork so you can pay for your postage online, or you can take a check with you to the Post Office. If you use our full service solution to Every Door Direct Mail® and our team mails your postcards for you, then postage will be included in your invoice. Our full service includes: printing, bundling, paperwork completion, shipping your Every Door Direct Mail® postcards to the Post Office, and postage. Please give us a call at 1-877-765-6245 or request a quote for more information on our EDDM® postcard printing services.

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What are the minimum and maximum order quantities for Every Door Direct Mail® postcards?

EDDM® postcard printing is great for campaigns of all sizes. The minimum order quantity is 200 EDDM® postcards or the size of 1 postal carrier route, and the maximum for EDDM Retail is 5,000 per day. If you mail with Excel Printing and Mailing there is no daily maximum.

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Can I choose from multiple postcard finishes?

Yes, we print EDDM® postcards in a variety of finishes. You can choose gloss, or opt for our high-gloss UV coating.

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